Alameda County District Attorney Unveils Billboard Campaign

DA Artwork Selected by OVC to Represent Resiliency of Human Trafficking Survivors

Oakland, CA- District Attorney Nancy O’Malley and Robert Schmitt from Clear Channel Outdoor launched their annual billboard campaign in recognition of Human Trafficking Awareness Month. This year’s theme is “Support Survivors.” DA O’Malley and Robert Schmitt, Regional President of Northern California at Clear Channel Outdoor announced the campaign in a video press conference.

For several years, the DA’s Office has partnered with Clear Channel Outdoor to educate and bring awareness of human trafficking to the Bay Area Community. The billboards were designed and created by DA O’Malley and her team.

“Through the billboard campaign we are able to educate and motivate the community to stop human trafficking,” says DA O’Malley. “As a community, we can come together and provide support for victims and uplift survivors of human trafficking.”

In addition to billboards, the District Attorney’s Office has created an awareness campaign featuring posters at bus shelters. Members of the community are invited to learn more at HEATWatch.org, where they can also click on “TAKE THE PLEDGE” and register their support. The community can also learn how they can support survivors and organizations who support them.

“We are aligned in the fight against human trafficking and are committed to using our media in meaningful ways that help bring victims to safety and inspire hope for survivors of modern day slavery,” said Mr. Schmitt of Clear Channel Outdoor. “Again this year, our campaign will offer a lifeline to those ‘caught in the life’ while also encouraging the community to get involved.”

The Alameda County District Attorney’s Office also unveiled their Art entitled “Everyone Deserves their Springtime.” The art was selected by the Department of Justice, Office for Victims of Crime out of thousands of submissions as the image to capture through art the theme “Representing Resiliency.”

The art communicates the transition from the darkness of human trafficking to the light of hope and growth of survivors. The message on the art reads “No Winter Lasts Forever. No Spring Misses It’s Turn.” Thank you to artist Andrew Johnstone and survivor Regina Evans for working with DA O’Malley. ” The art was also the centerpiece for this year’s billboard design. A full description of the artwork can be seen below.

The Alameda County DA’s Office is a national and statewide leader in combatting human trafficking, including prosecuting traffickers and providing vital resources to victims and survivors. Since 2006, the DA’s Office has charged 809 defendants. The Office has an 80% conviction rate in human sex trafficking cases.

Click here for 2021 H.E.A.T. Statistics

Please click here for full description of Everyone Deserves their Springtime

Important phone numbers:

TO REPORT IMMEDIATE DANGER, CALL 911.

FOR ALL NON-EMERGENCY REPORTS, CALL THE HEAT WATCH TIP LINE:
(510) 208-4959

FOR 24 HOUR HELP, CALL THE NATIONAL HUMAN TRAFFICKING HOTLINE:
(888) 373-7888 OR TEXT BEFREE (233-733)

Posted on Jan 20, 2021