2020

2020 Human Trafficking Awareness Billboard Campaign Jan 8, 2020

Alameda County District Attorney Launches New Campaign Designed to Engage All Community Members in the Fight to End Human Exploitation and Trafficking

2020 Human Trafficking Awareness Month and Campaign

“TAKE THE PLEDGE”

Alameda County District Attorney Nancy E. O’Malley, Robert Schmitt, Regional President, and Bruce Qualls, Vice President, Clear Channel Outdoor Real Estate and Public Affairs Clear Channel Outdoor, have unveiled a new campaign to combat human trafficking in all forms. The campaign is called “TAKE THE PLEDGE”. It invites and challenges members of the community to declare their support of the efforts to combat human trafficking and exploitation. “TAKE THE PLEDGE” will be presented on Clear Channel billboards and bus shelters which are visible throughout Alameda County. The Campaign aims to mobilize the public, to heighten community awareness and education and to let people know how they can support the fight against human trafficking. Members of the community can click on the “TAKE THE PLEDGE” icon on HEATWatch.org and register their support. They can also learn how they too, can support the efforts of the many activists and abolitionists working to end human trafficking.

The Alameda County District Attorney’s Office and Clear Channel Outdoor have collaborated for many years to deliver education and awareness to communities throughout Alameda County and the greater Bay Area. January 2020 is National Human Trafficking Awareness Month. “TAKE THE PLEDGE” is a way to start the new decade with determination and action aimed at stopping both commercial sexual exploitation and commercial labor exploitation.

The 2020 campaign consists of billboards and bus shelters visible in neighborhoods and from roadways throughout the Alameda County. The billboard’s message “TAKE THE PLEDGE” challenges every member of the community to play a role in putting an end to modern-day slavery. The billboards drive internet traffic to the DA’s Human Trafficking website, where one can take the pledge anonymously and, in addition, sign up for text and/or e-mail alerts with messages detailing ways to become involved in the fight. From heightening understanding and education, to starting campus clubs and participating in events and actions, there will be something for everyone. To “TAKE THE PLEDGE” simply click on the icon at HEATWatch.org. By doing so, individuals are showing the community’s support to ending human trafficking.

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