2020

DA O’MALLEY ISSUES STATEMENT ON KILLING OF GEORGE FLOYD AND ENSUING PROTESTS May 31, 2020

Mr. George Floyd, an unarmed, handcuffed African American man, was mercilessly and brutally killed by Derek Chauvin, a white police officer. It is hard to understand why Chauvin was employed by the Minneapolis Police Department, as it has been revealed that he had at least 18 prior incidents of misconduct known to the Department leaders. Only after the senseless killing of Mr. Floyd did the Chief of Police fire Chauvin.

On behalf of and with the members of my Office, I extend our deepest condolences to Mr. Floyd’s family, friends and his community. We join those who raise their voices against police brutality, racism and inequity.

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DA O’Malley Makes Statement Re: Safe Reopening of Businesses, Including Tesla May 14, 2020

During this unprecedented period of time, the Alameda County District Attorney’s Office has been and continues to support the Alameda County Public Health Department and local police agencies in ensuring compliance with shelter in place orders. Those orders are intended to protect the health and safety of all members of our community. The Health Department has been working with businesses, including Tesla, to ensure that they can reopen safely consistent with the current orders and the best available science. We will continue to support the Health Department in its efforts and will offer any assistance that may be required. Any and all complaints are being directed to the Alameda County District Attorney Consumer Protection Division. Each and every complaint received will be followed up.

“We applaud all members of the community, especially local businesses, for abiding by the Health Officer’s orders, and look forward to the gradual and safe reopening of business” stated Nancy O’Malley, Alameda County District Attorney.

How and Where to Get Help About COVID-19 Concerns for Residents in Skilled Nursing Facilities May 11, 2020

Many residents of skilled nursing facilities (“SNFs”), like many of their families and friends, are concerned with the spread of COVID-19 and the impact it has had on those facilities. The Alameda County District Attorney’s Office and the Alameda County Public Health Department recognize that these are unprecedented times and that this novel coronavirus is of serious concern for those with loved ones living in these facilities.

The DA’s Office created a guide in hopes of providing useful and direct information, contacts and resources that may aid in addressing such concerns. Included are key points of contact for concerns and/or grievances, as well as resources for residents and their families.

View/download the resource guide here

Note: Information is current as of May 7, 2020 and any changes will be updated.

DA O’Malley and Atty Gen. Becerra Announce Price Gouging Charges Against Grocery Store Owner May 7, 2020

On May 7, Alameda County DA O’Malley and California Attorney General Xavier Becerra announced that their offices have jointly filed a nine-count misdemeanor complaint charging Apna Bazar, a large grocery store in Pleasanton, and Rajvinder Singh, the store’s owner, with price gouging. This prosecution marks the first ever price gouging action in Alameda County.

Customers began voicing complaints about the increase in prices of food items at the Pleasanton store shortly after the state of emergency was declared in California. A chorus of complaints from shoppers reached the DA’s Office through phone calls, e-mails and postings on social media platforms.

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Grocery Stores and Retailers Now Equipped with Posters on How Victims of Violence Can Get Help Apr 29, 2020

Posters offer resources for domestic violence and child abuse.

DA O’Malley’s innovative idea has lead to a collaboration with the California Retailer Association and the California Grocers Association. Posters providing information regarding resources for victims of domestic violence and child abuse will be posted in grocery stores and other retail stores that remain open throughout the county.

“During the Shelter-in-Place we have a heightened sense of concern for the safety victims of violence in the home. Victims suffering from interpersonal abuse and child abuse may be unable to call for help or report the crimes,” says DA O’Malley.

We encourage any person who is being victimized or is in fear to call or text 911, or reach out to a agency listed on the resource poster. We also ask neighbors, friends and community members to “hear, see, suspect, and report”. You may be saving a life.

Download hi-res poster here...

DA O’Malley and Statewide DAs Announce Vital Info. for Victims During COVID-19 Crisis Apr 29, 2020

The District Attorneys of Alameda, Los Angeles, Sacramento, San Diego and Santa Clara counties have released a two-part Zoom podcast to provide resources and hope during the pandemic to victims of domestic violence, child abuse, elder abuse and sexual assault.

During the current COVID-19 crisis and the ongoing shelter-in-place orders, victims and survivors of sexual abuse, domestic violence, child abuse and elder abuse may not know where go or where to find help. District Attorney’s offices throughout the state are ready to provide needed services, assistance and guidance for crime victims and survivors.

In part one, DA Nancy O’Malley (Alameda County), DA Jackie Lacey (Los Angeles County), DA Anne Marie Schubert (Sacramento County), DA Summer Stephan (San Diego County) and DA Jeff Rosen (Santa Clara County) share vitally important information regarding victim’s rights and how their offices are working to protect victims and provide them with resources and services during the shelter-in-place order.

Part One: View on YouTube Elected DAs, Peace Over Violence, on Serving Victims Podcast

In part two, Peace Over Violence Executive Director Patricia (Patti) Giggans joins the discussion to raise awareness about domestic violence, sexual assault and the importance of Denim Day.

Part Two: View on YouTube Elected DAs Denim Day Podcast

Denim Day is April 29, a date to raise awareness and seek justice for victims and survivors of sexual assault.

1981 Cold Case: Special Circumstance Murder Charged Apr 28, 2020

The Alameda County District Attorney’s Office has filed murder charges against Jewel Collins for the 1981 killing and sexual assault of a 16-year-old girl in West Oakland.

On the morning of December 24, 1981, the victim was found in a dirt lot next to Lowell Park. She suffered fatal stab wounds and showed signs of having been sexually assaulted. Biological evidence collected at the time of the murder was later matched to the defendant when Nevada uploaded his DNA profile to the national database in 2019.

“The Oakland Police Department and the FBI never gave up on solving this tragic killing,” says DA O’Malley. “The young victim’s family has had to endure decades of grief and we hope that this prosecution will provide at least a sense of closure and relief that justice will be served.”

"FBI San Francisco assisted the Oakland Police Department with this investigation as part of the FBI’s Cold Case Initiative in Oakland. The FBI has dedicated federal resources, such as forensic lab services, to help OPD and the Alameda County DA’s office bring justice to families who have suffered the ultimate loss."

The defendant was serving a prison sentence in Nevada at the time this case was charged. He has been extradited from Nevada to California to face this charge in Alameda County. The defendant arrived in Alameda County from Nevada on Friday, April 17, 2020. By law, he has the right to have his trial begin within 120 days of his arrival, however, today he waived that right and the matter was set for entry of plea of May 8, 2020.

The defendant was arraigned on April 24 and is represented by the public defender.

DA O’Malley Makes Statement on Release of Individuals from Santa Rita Jail Apr 9, 2020

Since the COVID-19 crisis began, this office has worked together with all justice partners to take dramatic steps to reduce the number of individuals detained in custody at Santa Rita Jail. The District Attorney has been working diligently for weeks with the public defender, defense attorneys and the justice partners to systematically release individuals who do not pose a risk of harm to the community or to a victim of crime. We have met at least twice a week, if not more, and remain in constant contact with staff at the Public Defender’s Office.

Ultimately, regardless of the actions of the DA or defense, it is the Judge who makes the final decision whether someone will be released.

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Updated and Expanded Price Gouging Protections Apr 6, 2020

District Attorney Nancy O’Malley asks Alameda County residents to be on the lookout and report COVID-19 related price gouging under the broader protections ordered by Governor Newsom on Friday, April 3, 2020. Under the Executive Order, it is illegal for a person or business to charge more than 10% above the asking price regularly charged on or before February 4, 2020. The following products are included in the order:

  • Food items
  • Consumer goods
  • Medical or emergency supplies

A person or business may charge more than 10% higher of the previous price if there has been an increase in cost from a supplier.

A person or business that is selling a new product cannot charge an unconscionably excessive price – defined as 50% more than what was paid to the supplier or 50% more than the cost of producing and selling the item.

These protections are in place from April 4, 2020, until September 4, 2020.

“These broader protections will enable help prosecutors throughout the state to safeguard the public during these uncertain times. Attorneys and Inspectors in the Alameda County DA’s office are actively following up on leads to investigate and eliminate price gouging at local supermarkets, pharmacies, and other businesses. The Governor’s order allows us to continue to protect consumers and ensure a level playing field for businesses who are supporting the community at large,” said District Attorney O’Malley.

Hate Crimes and Hate Speech During COVID-19 Crisis Apr 4, 2020

During this period of unprecedented crisis, standing together and supporting each other as a community has never been more important. We are the 4th most diverse county in the United States. The sudden increase in hate fueling speech and criminal acts targeted against members of the Asian community, particularly against Chinese Americans, who live and work in Alameda County is entirely intolerable. As a community, we are better than this.

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Horse Racing at Golden Gate Fields Deemed Non-Essential Apr 2, 2020

The District Attorney’s Office received a complaint from a concerned citizen on April 1, 2020 who informed us that horse racing was continuing at Golden Gate Fields in Albany, CA. The DA’s Office informed the County Public Health Officer Dr. Erica Pan, who determined that horse races operations are non-essential and that it was impossible to maintain proper social distancing during the race.

Inspectors from DA’s Office delivered the message by phone to David Duggan, General Manager of Golden Gate Fields. He was extremely cooperative and immediately responsive to the Public Health Officer’s order. He indicated racing would cease immediately.

“The District Attorney’s Office is working alongside all county partners to keep our communities safe and to flatten the curve,” states DA Nancy O’Malley. “It is vital that every one of us – businesses and individuals alike – practice social distancing and, whenever possible, stay at home. This is how we will save lives.”

Today’s races were immediately cancelled, as are future races scheduled during the current “Shelter in Place”.

The Public Health Officer indicated that Minimum Business Operations could continue, including exercise and care of the horses on their property.

The DA’s Office Warns the Public to Beware of Scammers During this Time of Crisis Mar 20, 2020

Here are some tips:

  • Think before you click: stay away from unknown sources that could download a virus onto your computer or device.
  • Be skeptical of callers from unknown numbers or prerecorded messages that ask you for information like your address, credit card information, social security number or other personal information.
  • Ignore offers for vaccinations or other treatments from individuals or unknown companies.
  • Do your homework when it comes to donations to charities claiming to help the crisis.
  • Be alert to “investment opportunities.” The U.S. Securities and Exchange Commission (SEC) is warning people about online promotions, including on social media, claiming that the products or services of publicly-traded companies can prevent, detect, or cure coronavirus and that the stock of these companies will dramatically increase.
  • Phishing emails or text messages may appear to be from companies you know and trust, such as banks, credit card companies, and online stores. Scammers may use legitimate company logos and slight variations of email addresses to fool unsuspecting victims.
  • Never click on a link in an email or text message that you were not expecting.
  • Never provide personal information such as passwords, account numbers, or social securities numbers over the Internet in response to an email or text message you were not expecting.
  • Ensure that your computer’s security software is up to date.

In order to report an apparent scam or fraudulent claim please email the DA’s Consumer Protection Division at askcepd-da@acgov.org

People v. David Shivers Mar 16, 2020

On March 16, 2020, a jury convicted David Shivers of second degree murder for the killing of Rodney Lee, based on the events of December 12, 2017 when the defendant shot Mr. Lee, killing him.

That afternoon, Mr. Lee went to meet a friend and double-parked at Apgar Street and West Street in Oakland. Mr. Lee was outside of his car and speaking with his friend when the defendant asked him to move his car. Mr. Lee refused and after approximately 3 minutes, the defendant approached Mr. Lee again. When Mr. Lee refused to move his car, the defendant punched Mr. Lee and then shot Mr. Lee once in the chest. The defendant fled the scene. The jury rejected the defendant’s claim of self-defense at trial. The defendant was additionally convicted of being a felon in possession of a firearm regarding the same incident.

The case was prosecuted by DDA Malisha Jones with the assistance of Inspector Carl Bonner and Victim Witness Advocates Marina Hammergren and Liliana Bueno.

The defendant will be sentenced on June 12, 2020.

Apartment and Home Rental Scam Alert Mar 10, 2020

In this tight housing market, scammers are out there looking to take advantage of unwitting renters. DA Nancy O’Malley wants anyone in the rental market to be cautious when looking to rent an apartment or house. Be vigilant and aware of warning signs and red flags.

1. THE PRICE IS TOO LOW – Scammers will try to entice potential victims with below market pricing on an apartment. Often, a below market price will be explained away with emergency circumstances, such as international relocation or foreign job opportunities.

2. THE PROPERTY IS NOT BEING SHOWN – Beware of situations where you are not given the opportunity to see the property. This is a red flag that either the property doesn’t exist or that the person does not have legal access to the property. Also be suspicious of a person who will meet you outside of a property but won’t show you the inside. This is also an indication that the person does not have the legal right to rent the property.

3. A DEPOSIT IS REQUIRED BEFORE YOU CAN SEE THE APARTMENT – Anytime someone wants you to electronically transfer money, whether by app, wire, money order, or prepaid debit card, you should automatically be skeptical. Once the money is transferred, it is almost impossible to get the money back. You should not be charged a fee to see a property, and never send a deposit for a property that is “sight unseen.”

People in the housing market can safeguard themselves by taking a few easy steps.

1. Avoid listings that priced significantly below market and seem like a “deal.”

2. Make sure you can tour the outside and inside of any property before you rent it.

3. Never send money electronically if you have not seen a property, even if you have signed a lease for it.

4. Get the name, address, and phone number of the person you’re dealing with and do a basic internet search of the person and property to see if things match up.

If you encounter a suspicious listing or have been the victim of a rental scam, please contact the Alameda County District Attorney’s Office at 510-383-8600 or make a complaint online at https://www.alcoda.org/cewpd/complaint_forms

People v. Roosevelt Vines Jr. Mar 6, 2020

On March 6, 2020, a jury found defendant Roosevelt Vines Jr. guilty of first degree murder with gun allegations, guilty of being a felon in possession of a firearm at the time of the murder, and guilty of dissuading /intimidating a witness.

On August 27, 2018, at 3:43 p.m. defendant Vines shot and killed victim Mario Thomas one time in the left temple. The defendant committed this act in broad daylight in the parking lot of the 7100 block of International Boulevard in Oakland. Vitim Thomas was a homeless man who regularly frequented the area. Defendant Vines set out that day to “gather information” regarding the murder of Esau Davis the night before. Defendant Vines sought out victim Mario Thomas knowing he would likely have information related to the murder the night before. Defendant had a brief discussion with victim Mario Thomas and then pulled out the loaded 9mm gun, pointed it at Mario’s head, and pulled the trigger ending Mario’s life.

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Alameda County DA O’Malley Warns Against Price Gouging During State of Emergency Mar 4, 2020

DA Nancy O’Malley has issued a stark warning to all Alameda County merchants that her office will be vigilant in investigating and prosecuting cases of price gouging while Alameda County is under a State of Emergency due to the novel Coronavirus. She also encouraged Alameda County residents to report any instances price gouging when shopping for consumer goods or medical supplies. Price gouging refers to sellers trying to take unfair advantage of consumers during an emergency or disaster by greatly increasing prices for essential consumer goods and services.

“The law prevents businesses from profiteering when we are in a state of emergency. All residents of Alameda County must continue to have access to necessary supplies, especially when the community’s health is at stake. My office will ensure that businesses adhere to the law and do not exploit consumers that are trying to protect themselves and their families,” says District Attorney O’Malley.

California’s anti-price gouging statute, Penal Code Section 396, prohibits raising the price of many consumer goods and services by more than 10% after an emergency has been declared. Both Governor Gavin Newsom and the Alameda County Public Health Department have declared a state of emergency because of the spread of COVID-19.

The price gouging law applies to any person or business selling goods or services including consumer goods, food and drink items, emergency supplies, medical supplies, storage, emergency cleanup materials. The Governor’s Proclamation of a State of Emergency explicitly states that price gouging protections will remain in effect through September 4, 2020.

Violations of the price gouging statute are subject to criminal prosecution that can result in one-year imprisonment in county jail and/or a fine of up to $10,000. Violators are also subject to civil enforcement actions including civil penalties of up to $5,000 per violation, injunctive relief, and mandatory restitution.

The Alameda County District Attorney’s Office is committed to protecting consumers during this emergency. The office will investigate and can prosecute individuals or businesses who have engaged in illegal price gouging. Anyone who has been the victim of price gouging, or who has information regarding potential price gouging, is encouraged to immediately file a complaint with the District Attorney’s Office by emailing pricegouging@acgov.org or by calling (510) 383-8600. For more information on price gouging, please see the Attorney General’s website (https://www.oag.ca.gov/consumers/pricegougingduringdisasters)

People v. Carlton Broussard Feb 20, 2020

On February 20, 2020, a Jury found defendant Carlton Broussard guilty of two counts of first-degree murder with gun allegations, and Special Circumstances for the January 20, 2015 double murders of Donald Ward and Marcus Sims. Mr. Broussard was also convicted of second-degree robbery for the January 25, 2015 robbery of the “Smoke Shop” in Brentwood. Ca. He was also convicted for being a felon in possession of a firearm.

On January 20, 2015, at around 5:30 pm, Oakland Police Officers were dispatched to 10th Street and Campbell Street for a 911 call of shots fired where they discovered victim Marcus Sims lying face down on the pavement suffering from apparent gunshot wounds just outside the driver side door of a 1988 Dodge Caravan, while a second victim, Donald Ward, was inside the van and nonresponsive, suffering from gunshot wounds to the leg and torso where he was pronounced dead at the scene. Expanded rifle rounds were recovered near the vehicle. Emergency personnel arrived on scene to assist giving aid and transported Mr. Sims to Highland Hospital in Oakland where he then succumbed to his injuries.

On March 15, the Oakland Police Department received eye-witness testimony from a Mr. Garcia stating that he saw defendant Carlton Broussard, the night of the murder, shoot Marcus Sims in the leg while then standing over Donald Ward and executing him with a rifle.

Mr. Broussard’s ex-girlfriend, Ms. Grayson testified that on the day of the murder she saw defendant stand in the middle of 10th street holding a large firearm. She saw Broussard stop the van, order the men to the ground. As she turned to walk away, she could hear gunfire. She also admitted both she and Broussard left the state after the murder. She also confirmed to speaking to Broussard over the phone while he was in Florida and sending him money. Carlton Broussard was convicted of all charges.

The case was heard in front of the honorable Judge C. Don Clay. The defense attorney was Steven Avilla. Carlton Broussard will be sentenced on May 22, 2020.

The case was prosecuted by DDA Jimmie Wilson and DA Inspector Eric Karsseboom with the assistance of Victim-Witness Advocate Stephanie Lynch. This superior investigation was completed by members of the Oakland Police Department. Specifically, the lead investigation for this case was Lieutenant Robert Rosin.

DA O’Malley and Asm. Bauer-Kahan Announce Bill to Expand Enforcement Actions on Utility Companies Feb 18, 2020

Alameda County District Attorney Nancy O’Malley, Assemblymember Rebecca Bauer-Kahan (D-Orinda), California State Senators Steve Glazer (D-Orinda) and Jerry Hill (D-San Mateo), have announced the introduction of The Utility Accountability and Wildfire Prevention Act of 2020, AB 2356.

AB 2356 will expand enforcement authority to the Attorney General and local District Attorneys to bring an action against an electrical corporation for failure to comply with current safety standards, regulations and requirements. Currently, only the California Public Utilities Commission (CPUC) has this authority.

District Attorney O’Malley is the sponsor of the bill. “California must face the reality that climate change will continue to pose massive threats of wildfires throughout the state. We cannot afford to be complacent. This bill allows local District Attorneys and the Attorney General to enforce laws requiring utilities to take all necessary measures to ensure their equipment is safe and well maintained. As District Attorneys, our job is to ensure the safety of our communities. This legislation gives us the tools to prevent further catastrophic loss of life and property by ensuring utility companies abide by the laws,” stated DA O’Malley.

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A Public Forum for Seniors Feb 6, 2020

NOTE: THIS PROGRAM HAS BEEN POSTPONED UNTIL A LATER DATE, TBD

PROGRAMS FOR SENIORS

Join your neighbors & friends to identify gaps in services you or other seniors/dependent adults have experienced in Alameda County. Share your ideas for lessening/eliminating those gaps.

At the end of the forum, a drawing will be held for two $5.00 Safeway gift cards. Free parking located nearby. The Hayward BART station is ½ block away from City Hall.

When:

MARCH 17, 2020
10:30 AM TO 11:45 AM

Where:

HAYWARD CITY HALL
Council Chambers
777 B Street, Hayward

Questions? Contact DDA Cheryl Poncini – cheryl.poncini@acgov.org

Black History Month Feb 4, 2020

The Alameda County District Attorney's Office Celebrates Black History Month 2020.

Alameda County DA O’Malley Announces $7.5 Million Settlement with Walgreens Feb 3, 2020

Alameda County District Attorney Nancy E. O’Malley has announced that her office, along with the District Attorney of Santa Clara County, settled a consumer protection action against Walgreen Co. (“Walgreens”). The judgment was filed in Alameda County Superior Court.

As alleged in the complaint, the district attorneys brought this action following the discovery that Walgreens had employed an individual by the name of Kim Thien Le as a pharmacist at multiple bay area pharmacy locations for over a decade, even though she was not licensed by the Board of Pharmacy.

“This case serves as a cautionary tale for every health care provider that hires people into positions requiring a professional license,” District Attorney O’Malley says. “The burden is on the company to make sure its employees are properly licensed and to complete a thorough background check. My office will be vigilant in protecting consumers and enforcing licensing laws.”

The complaint alleges that Walgreens failed to vet Ms. Le thoroughly when it promoted her to positions requiring a license and failed to make sure that its internal systems were strong enough to prevent an employee from evading them. The complaint alleges that Ms. Le performed one or more of the pharmacist-required steps for over 745,000 prescriptions, including over 100,000 prescriptions for controlled substances.

Ms. Le’s employment with the company ended in or about October 2017. She has since been criminally charged by the California Attorney General’s Office with false personation and related felonies. Ms. Le pleaded not guilty to the charges and her case is pending. (People v. Kim Thien Le, Alameda County Docket #19-CR-011517, filed July 25, 2019.)

Once this matter came to light, Walgreens took immediate steps to re-verify the licenses of its pharmacy employees around the country and instituted other remedial measures.

The civil judgment requires Walgreens to ensure licensure compliance by implementing a verification program, posting proof of licensure, conducting annual audits, and submitting an annual compliance report. The judgment also requires Walgreens to pay approximately $7.5 million in penalties, costs and remedial payments.

Lifting Barriers Workshops Jan 29, 2020

The District Attorney’s Office, in coordination with the Hayward South Alameda County NAACP, launched a program to provide a clear and straightforward process for eligible individuals to request dismissal of prior criminal convictions.

“We know that a prior conviction on a person’s record can have a huge impact on his or her ability to move forward in life. The District Attorney’s Office is proud to partner with the NAACP to help pave a path towards a life free from the roadblocks resulting from a criminal history,” says DA O’Malley.

The District Attorney’s Office will staff two Saturday drop-in workshops at the Hayward Public Library to assist individuals in filling out and completing petitions for dismissal. The only pieces of information that will be needed at the workshops are a full name, date of birth and PFN (personal file number). District Attorney staff will be able to look up prior cases and conviction information. Blank petitions will also be available at the NAACP Office in Hayward. The NAACP will be able to assist individuals in filling out and completing the petitions, which will then be delivered to the DA’s Office.

Once the District Attorney’s Office reviews the petitions, staff will contact the individuals seeking dismissal, will allow eligible individuals to waive appearance in court, and will submit the petitions to the court for review and dismissal.

Click here to view important applicant information for dismissal

The two workshop dates will be February 8 and 15 from 10am to 2pm at the Hayward Public Library located at 888 C Street in Hayward.

Alameda County DA O’Malley and Hayward South NAACP Launch: Lifting Barriers Towards a Clean Slate Jan 29, 2020

HAYWARD, CA - On January 29, 2020 the District Attorney’s Office, in coordination with the Hayward South Alameda County NAACP, launched a program to provide a clear and straightforward process for eligible individuals to request dismissal of prior criminal convictions.

“We know that a prior conviction on a person’s record can have a huge impact on his or her ability to move forward in life. The District Attorney’s Office is proud to partner with the NAACP to help pave a path towards a life free from the roadblocks resulting from a criminal history,” says DA O’Malley.

The District Attorney’s Office will staff two Saturday drop-in workshops at the Hayward Public Library to assist individuals in filling out and completing petitions for dismissal. The only pieces of information that will be needed at the workshops are a full name, date of birth and PFN (personal file number). District Attorney staff will be able to look up prior cases and conviction information. Blank petitions will also be available at the NAACP Office in Hayward. The NAACP will be able to assist individuals in filling out and completing the petitions, which will then be delivered to the DA’s Office.

Once the District Attorney’s Office reviews the petitions, staff will contact the individuals seeking dismissal, will allow eligible individuals to waive appearance in court, and will submit the petitions to the court for review and dismissal.

Click here to view important applicant information for dismissal

The two workshop dates will be February 8 and 15 from 10am to 2pm at the Hayward Public Library located at 888 C Street in Hayward.

2020 Human Trafficking Awareness Billboard Campaign Jan 8, 2020

Alameda County District Attorney Launches New Campaign Designed to Engage All Community Members in the Fight to End Human Exploitation and Trafficking

2020 Human Trafficking Awareness Month and Campaign

“TAKE THE PLEDGE”

Alameda County District Attorney Nancy E. O’Malley, Robert Schmitt, Regional President, and Bruce Qualls, Vice President, Clear Channel Outdoor Real Estate and Public Affairs Clear Channel Outdoor, have unveiled a new campaign to combat human trafficking in all forms. The campaign is called “TAKE THE PLEDGE”. It invites and challenges members of the community to declare their support of the efforts to combat human trafficking and exploitation. “TAKE THE PLEDGE” will be presented on Clear Channel billboards and bus shelters which are visible throughout Alameda County. The Campaign aims to mobilize the public, to heighten community awareness and education and to let people know how they can support the fight against human trafficking. Members of the community can click on the “TAKE THE PLEDGE” icon on HEATWatch.org and register their support. They can also learn how they too, can support the efforts of the many activists and abolitionists working to end human trafficking.

The Alameda County District Attorney’s Office and Clear Channel Outdoor have collaborated for many years to deliver education and awareness to communities throughout Alameda County and the greater Bay Area. January 2020 is National Human Trafficking Awareness Month. “TAKE THE PLEDGE” is a way to start the new decade with determination and action aimed at stopping both commercial sexual exploitation and commercial labor exploitation.

The 2020 campaign consists of billboards and bus shelters visible in neighborhoods and from roadways throughout the Alameda County. The billboard’s message “TAKE THE PLEDGE” challenges every member of the community to play a role in putting an end to modern-day slavery. The billboards drive internet traffic to the DA’s Human Trafficking website, where one can take the pledge anonymously and, in addition, sign up for text and/or e-mail alerts with messages detailing ways to become involved in the fight. From heightening understanding and education, to starting campus clubs and participating in events and actions, there will be something for everyone. To “TAKE THE PLEDGE” simply click on the icon at HEATWatch.org. By doing so, individuals are showing the community’s support to ending human trafficking.

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