Billboard Campaign with Clear Channel Outdoor revealed
OAKLAND, CA — Alameda County District Attorney Pamela Y. Price and Robert Schmitt, Regional President of Northern California at Clear Channel Outdoor, today unveiled the 2023 billboard campaign to bring awareness to all forms of human trafficking and encourage victims to reach out to get help.
The campaign features Clear Channel billboards and bus shelters throughout Alameda County, bringing awareness to the insidious crimes of human trafficking. The campaign focuses on crimes of sex and labor trafficking. These types of crimes are a serious threat to public safety. Alameda County is the third-highest “hot spot” for human trafficking in the U.S.
The bus shelter campaign posters feature messages of hope from real-life examples of survivors, showing other potential victims that seeking help is available.
“Human trafficking is a serious crime that affects teens, children, and residents of Alameda County every single day,” said DA Price. “When you think of human trafficking, you may think of crimes that occur in far off places. But that is not the reality. These crimes are happening right here in our own backyard. My office hopes that public awareness on these crimes will increase the likelihood that they will be reported, and perpetrators will be brought to justice.”
“We all can play a role to combat modern-day slavery. By educating the community on the various forms of human trafficking occurring in our own neighborhoods, we can help prevent the next person from falling victim to this crime,” said Bob Schmitt. “Our hope is that victims will also see these life-saving message on our billboards as a sign that they are not alone and that there is support available.”
During the month of January, the Rene C. Davidson Courthouse in Oakland will be lit blue at night, the color representing human trafficking awareness. The lighting of the courthouse reminds us of the work we still have left to do in combating human trafficking, as we remain the third-highest hotspot for trafficking.
Later this month, the DA’s office will release information on recent cases that tackle labor and sex trafficking in the county.
The Alameda County District Attorney’s Office and Clear Channel Outdoor have collaborated for 10 years to deliver education and awareness to communities throughout Alameda County and the greater Bay Area in recognition of National Human Trafficking Awareness Month.
2023 Human Trafficking Statistics
Important phone numbers:
TO REPORT IMMEDIATE DANGER, CALL 911.
FOR ALL NON-EMERGENCY REPORTS, CALL THE HEAT WATCH TIP LINE:
(510) 208-4959
FOR 24 HOUR HELP, CALL THE NATIONAL HUMAN TRAFFICKING HOTLINE:
(888) 373-7888 OR TEXT BEFREE (233-733)
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Contact: Public Information Officer Angela Ruggiero angela.ruggiero@acgov.org // (510) 919-0081