Alameda County District Attorney's Office
Nancy E. O'Malley, District Attorney

Meet DA Nancy E. O'Malley

DA Unveils Anti-Trafficking Billboards

Billboard Campaign Unveiled to Combat Human Exploitation & Trafficking of Children

Oakland, CA - Alameda County District Attorney Nancy E. O’Malley introduced 2017’s public awareness campaign that directly confronts the buyers of child sex trafficking victims and the need for men to fight child exploitation.

This campaign, timed to coincide with National Human Trafficking Awareness Month, marks the third year in which a billboard campaign raises awareness of the commercial sexual exploitation of children in Alameda County, the region and the state. The work is the result of a collaborative effort between the District Attorney’s Office and Clear Channel Outdoor, and the billboards appear on roadways and in neighborhoods throughout the County of Alameda.

“I remain dedicated to fighting the epidemic of commercial sexual exploitation. One clear fact is that the singular driving force behind sex trafficking is demand. We hope that the messages on the billboards will highlight this stark reality and engage more people to join our effort to put a stop to this crime,” says DA O’Malley.

“Clear Channel Outdoor Americas has a longstanding history of working to aid causes,” states Bruce Qualls, VP of Real Estate and Government Affairs for Clear Channel Outdoor Americas San Francisco/Oakland.

“Our billboards are seen by thousands of people every day, and we are proud to work on this effort to keep our children, families, and communities safe and to join the fight to end human trafficking.”

With increased community awareness and a focus on the buyers who purchase trafficking victims, the campaign hopes to make clear the fact that men must be a partner in the effort stop commercial sexual exploitation. Without people willing to pay for sex, traffickers have no incentive to lure vulnerable men, women, and children into the illegal sex trade. Remove the buyers, and the whole system stops.

Much of the demand reduction work done in Alameda County is in collaboration with The CEASE (Cities Empowered Against Sexual Exploitation) Network. The CEASE Network is a collaboration of 11 cities nationwide committed to reducing sex-buying by 20 percent in two years. H.E.A.T. Watch serves as the Coordinating unit for the Oakland/Alameda County region.
The billboards offer a resource for people to learn how they can reduce demand for sexual exploitation and trafficking. For more information, visit: stop-it- now.org/.

For additional information on Human Exploitation and Trafficking, please visit our Human Exploitation and Trafficking (H.E.A.T.) Watch Program website: heatwatch.org/
For additional information about the CEASE Network, go to: ceasenetwork.org/

To report suspicious activity or human trafficking, call the National Human Trafficking Resource Center 24-hour Hotline: 888-3737-888, or text “BeFree”.

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Posted on Jan 19, 2017