Alameda County District Attorney's Office
Nancy E. O'Malley, District Attorney

Meet DA Nancy E. O'Malley

March 2012

DA O'Malley Announces $1.125 Million Settlement in Healthcare Marketing Fraud Lawsuit Mar 27, 2012

OAKLAND -- Alameda County District Attorney Nancy E. O’Malley announced today that Benjamin Altadonna, D.C., a Danville, California chiropractor and marketing consultant, was ordered to pay $1,125,000.00 to settle a multi-jurisdictional prosecution arising out of his role in a nationwide, health care marketing fraud.

The Alameda County District Attorney, along with the District Attorneys of Contra Costa, Marin, Monterey, Napa, Orange, Santa Clara, Santa Cruz, Shasta, Solano, and Sonoma counties had filed a civil lawsuit in 2010 to enjoin Altadonna from engaging in false and misleading advertising, and unfair business practices relating to the marketing of a healthcare device known as the DRX-9000. The DRX-9000 was a spinal traction device.

The complaint alleged that Altadonna, and his company, Altadonna Communications, Inc., falsely promoted the DRX-9000 as “patented,” “breakthrough medical technology,” “approved by the FDA,” and “developed by NASA.” All of these claims were false. The DRX-9000 was merely a motorized traction device for the treatment of low back pain.

Continue reading